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Notes on content operations

On publishing, AI, margins, and the craft of getting good work out reliably.

A laundry owner in Surulere photographing a stack of folded shirts on her phone in the warm afternoon light of her shop doorway

Featured · 14 Sep 2026 · 7 min read

How many hours a week does social media really take?

Most small businesses spend about six hours a week on social media, and a proper audit shows where four of them quietly disappear.

10 Sep 20266 min read
How to turn comments and DMs into real orders
Answering comments is the cheapest sales work in social media, and the data says almost nobody actually does it.
social media management · customer service · engagement · small business · africa
10 Sep 20267 min read
What should a small business post every week?
Idea lists do not fix the problem, because the shortage is material, not inspiration, and four repeatable kinds of post refill themselves every week.
social media management · content ideas · content planning · small business · nigeria
7 Sep 20267 min read
Which platform should a Nigerian small business be on?
Nigerian small businesses default to Instagram, but the numbers say the working pair is WhatsApp plus one platform where strangers can actually find you.
social media management · nigeria · whatsapp business · tiktok · small business
31 Aug 20266 min read
How many clients can one social media manager run?
Four to eight clients per account manager is the working range, and the naira math shows why five or six is where agencies stay profitable.
agency · social media management · capacity planning · pricing · nigeria
31 Aug 20266 min read
What social media management really costs in Nigeria
Real naira prices for social media management in Nigeria, what each price band actually buys, and how to work out whether doing it yourself is cheaper.
social media management · nigeria · pricing · small business · social media manager