social media management, with the making included

Your social media, handled.

It plans the week on a strategy map you edit with it, makes the images, video and captions, publishes to every network you connect, hears what people say about you when they are not talking to you, and writes the week up every Monday. On Autopilot, or one approval at a time.

Nothing publishes without you unless you turn Autopilot on. Even then it emails you the week with a deadline, and deleting a draft is how you say no.

  • 14 days free
  • No card
  • Cancel anytime

Content studio

ready · 1,240 credits
ImageVideoCaption

Prompt

Launch post for the new suya spice blend —warm evening light, market table, close crop

Format

Square · 1:1

Slides

1

Generate image

Your generated media will appear here.

A generated launch image: a jar labelled Suya Spice Blend on a market table at dusk among red chillies, groundnuts and spices, market stalls glowing behind
content studio · live

Publishes to 8 networks, and writes each post for the one it is going to

See what it makes for each
  • Instagram
  • TikTok
  • X
  • LinkedIn
  • Facebook
  • YouTube
  • Threads
  • Pinterest
  • Instagram
  • TikTok
  • X
  • LinkedIn
  • Facebook
  • YouTube
  • Threads
  • Pinterest

Threadovo is an AI social media management tool for small businesses and agencies anywhere. It plans the week, writes a separate caption for each of the eight networks it publishes to, generates the images, flyers and short video, and schedules what you approve. Plans are $29, $79 and $199 a month, in dollars or naira through Bachs, with a 14-day trial and no card.

Made by Threadovo

Real output from a real account, unretouched, next to the prompt that produced it. Including one that did not come out right, because a shelf of only-perfect results is a shelf you should not believe.

A cream coffee bag labelled "Mambilla Highland Single Origin" standing on a wooden counter beside a green bicycle, against a terracotta wall in soft morning light.

imagesquare

our new mambilla highland single origin, the bag on the counter of the yaba roastery, harmattan morning light

Content studio · brand kit on10 credits

cliplandscape

dawn over the idanre hills, mist sitting in the valleys between the domes, slow reveal, wide and quiet

Content studio · AI clip, 5 s250 credits

First slide of a three-slide guide titled "Cold brew for Lagos heat": a jar of ground coffee, a brewer and a glass of cold brew on a sunlit table with the dose written above.
First slide of a three-slide guide titled "Cold brew for Lagos heat": a jar of ground coffee, a brewer and a glass of cold brew on a sunlit table with the dose written above. — slide 2
First slide of a three-slide guide titled "Cold brew for Lagos heat": a jar of ground coffee, a brewer and a glass of cold brew on a sunlit table with the dose written above. — slide 3

carouselportrait3 slides

3 slides on how to make cold brew at home for lagos heat

Content studio · carousel, brand kit on30 credits

did not come out right

Slide one has a card that reads "Nigoarian Coffee Farm" — a word that does not exist — and slide three's footer line runs off the bottom of the frame. The middle slide came out clean, "Lagos" street sign and all. This is what a miss looks like: you re-roll the two slides, not the set.

Top-down view of a cappuccino with latte art and a paper bag of puff puff on a woven raffia tray, two hands setting it down over a green cloth.

imageportrait

cappuccino and a paper bag of puff puff on a raffia tray, top down, someones hands just setting it down

Content studio · brand kit on10 credits

cliplandscape

drone over the mambilla plateau at sunrise, tea and coffee terraces, mist filling the valleys

Content studio · AI clip, 5 s250 credits

A flyer: a flat white photograph fills the top two thirds, and below it a cream panel with a terracotta edge reads "Free Coffee Cupping", "Saturday 5 September · 10 AM" and "At the roastery · Bring a friend" over a green footer band.

imageportrait

free cupping session this saturday 10am at the roastery, bring a friend

Flyers · photo style, third take, it asked the date first30 credits

generated in the loop

Most tools join at the last step

Almost every social media tool is built around a calendar: you bring the posts, it decides when they go out. Threadovo starts a step earlier — it researches your market, writes the captions, generates the images and video, and then schedules what you approve. Along the way it draws the strategy on a map you edit together, and every Monday it writes the week up from your own numbers — two things a scheduler has no reason to do.

A scheduling tool

Three of the four steps happen somewhere else, and the handoffs are where the week goes.

  1. Decide what to say

    Your head, a doc, a competitor’s feed

    Happens elsewhere: Your head, a doc, a competitor’s feed
  2. Write the caption

    A chatbot in another tab

    Happens elsewhere: A chatbot in another tab
  3. Make the image or video

    Canva, an editor, a freelancer

    Happens elsewhere: Canva, an editor, a freelancer
  4. Schedule and publish

    the scheduler

    Covered by the scheduler

Threadovo

Same four steps, one place, one balance. You still approve every post before it can be scheduled.

  1. Decide what to say

    in Threadovo

    Covered by in Threadovo
  2. Write the caption

    in Threadovo

    Covered by in Threadovo
  3. Make the image or video

    in Threadovo

    Covered by in Threadovo
  4. Schedule and publish

    in Threadovo

    Covered by in Threadovo

what a scheduler cannot do

It shows you the strategy. Then it tells you how it went.

A calendar tool can hold your posts. It cannot hold your reasoning. Threadovo keeps the strategy as a map you and the AI draw together, and every Monday writes the week up from your own numbers. Nothing else in the category does either.

Strategy map

drawn while it researches
500 orders a month
acceptedgoal
Behind the blend
acceptedpillar
Kitchen proof
proposedpillar
Discount codes
droppedpillar
Home cooks, Lagos
proposedaudience
Big brands: no origin
proposedcompetitor
jollof festival · rising
proposedtrend
Founder answers 3 Qs
acceptedidea

you dropped “Discount codes” · the strategist will not propose it again

strategy map · drawn as it researches, edited by you, shared by link

The strategy, as a picture you both edit

  • Drawn node by node while it researches: the goal, the pillars, competitors, trends and ideas.
  • Yours to redraw. Drag, rename, accept a branch to green-light it, drop one to veto it, colour one to point at it.
  • Share it by link. A client reads and comments; a collaborator edits under their own name. Autopilot builds the week on what you accepted.
How the map works

The week, written up every Monday

  • Every Monday, written like an account manager would: what performed, what the numbers proved, what to try next.
  • Every figure computed from your own accounts; the charts drawn from them; the AI writes only the reading.
  • One click to a Google Doc or a PDF with the strategy map inside it — the report a client actually opens.
What a report contains

Reports

monday · 07:00

Week of 24 August: the suya launch landed

24 – 30 Aug
Posts
6
+2 vs last
Engagement
1.3K
+41%
Impressions
22K
+13%

engagement by day

512
MonTueWedThuFriSatSun

The launch post did it: 512 engagements on Wednesday, the best day this account has had.

Next week: repeat the market-table framing for the tea launch.

every figure computed from your accounts · export to Google Docs or PDF

reports · monday, written from your numbers, exported to docs or pdf

Or let the week happen without you

Switch Autopilot on for a workspace and set its weekly budget. From then on it researches, plans, writes and generates next week on its own, emails you the whole thing with a date on it, and publishes what you have not deleted.

Every white-label tool brands the calendar and leaves the making on your payroll. You can put your logo on the dashboard in an afternoon. The posts still have to be written, designed and filmed by someone you pay. That production is 15 to 20 hours per client, per month, by the industry’s own reckoning. Autopilot is the part that takes it.

Source: Enrich Labs, white-label social media industry guide, 2026

  • A deadline, in writing

    Autopilot drafts the week and emails you the whole thing: every post, every platform, every slot, and the moment it will start publishing. Nothing goes out before that moment. If you read nothing else, you have still been told.

  • Delete is how you say no

    You do not have to approve anything for the week to go ahead, which is the point. You veto by deleting: remove a draft and it will not run. Silence means yes, and you were given a deadline before the silence started counting.

  • A weekly budget it cannot exceed

    You set a weekly credit budget and Autopilot cannot spend past it. Not "should not": the governor checks before each generation and stops. An agent working unattended with an unbounded wallet is the thing worth being afraid of, so it does not have one.

Autopilot · this week

4 drafts placed
  • The three questions we get about shippingInstagramFri 09:30
  • What nine months of testing changed about the blendLinkedInSat 11:00
  • Restock is live. Same price.XMon 08:15
  • Behind the counter on a TuesdayInstagramTue 17:45

review by thu 22:41 — silence schedules them

Delete any draft to veto it. Nothing is placed before the deadline.

weekly budget18 / 80 credits
autopilot · the weekly digest

Eleven workspaces on Autopilot. One you keep for yourself.

Every client gets their own workspace, their own brand kit and their own approvals. Put the steady ones on Autopilot and spend your week on the account that actually needs a person. That is the difference between serving three clients and serving ten without hiring anybody.

See the arithmetic for an agency

Workspaces · next week

55 drafts placed
  • Kettle & Kin

    Autopilot

    Kettle & Kin: 5 posts drafted for next week, drafted by Autopilot.
  • Riverbend Dental

    Autopilot

    Riverbend Dental: 4 posts drafted for next week, drafted by Autopilot.
  • Okonjo Interiors

    Autopilot

    Okonjo Interiors: 5 posts drafted for next week, drafted by Autopilot.
  • Marine Road Gym

    Autopilot

    Marine Road Gym: 4 posts drafted for next week, drafted by Autopilot.
  • Adaeze Skincare

    Autopilot

    Adaeze Skincare: 6 posts drafted for next week, drafted by Autopilot.
  • Third Coast Coffee

    Autopilot

    Third Coast Coffee: 4 posts drafted for next week, drafted by Autopilot.
  • Lagos Bike Club

    Autopilot

    Lagos Bike Club: 5 posts drafted for next week, drafted by Autopilot.
  • Nsukka Farms

    Autopilot

    Nsukka Farms: 4 posts drafted for next week, drafted by Autopilot.
  • Ilupeju Legal

    Autopilot

    Ilupeju Legal: 3 posts drafted for next week, drafted by Autopilot.
  • Sabo Print Works

    Autopilot

    Sabo Print Works: 5 posts drafted for next week, drafted by Autopilot.
  • Yaba Tutoring

    Autopilot

    Yaba Tutoring: 4 posts drafted for next week, drafted by Autopilot.
  • Brightline Bank

    Hand-tuned

    Brightline Bank: 6 posts drafted for next week, planned by hand.

11 on Autopilot · 1 by hand · fictional workspaces

agency dashboard · twelve client workspaces

Listening

worth acting on · 3
Kettle & Kinbrandcoffee delivery LekkitopicCafé Neocompetitorread after every sweep
  • x@tundeadeyemi5h agolooking to buy · 92

    Anyone know who delivers good coffee beans around Lekki Phase 1? Need a bag before Saturday.

    ✦ Asking who delivers coffee beans in Lekki Phase 1, wants them by Saturday.

    suggested first message · you send it, by hand

    We roast in Lekki Phase 1 and deliver same day on weekdays. Want me to keep a bag of the house blend for you before Saturday?

  • instagram@chiamaka.eats1d agounhappy with a rival · 78

    Third time the latte at that place in VI came lukewarm. Where else do people go?

    ✦ Unhappy with a rival’s coffee and asking where else to go.

    suggested first message · you send it, by hand

    Sorry about the cold latte. If you are near Lekki Phase 1, come by Kettle & Kin. First cup is on us.

  • tiktok@lagosfoodie2d agopraise · 88

    Kettle & Kin flat white is unmatched, been going every morning this week

    ✦ Praise for the flat white, five mornings running.

    suggested thank-you · you send it, by hand

    Thank you, this made the morning shift. Would you mind if we shared your words on our page?

ten networks, swept nightly · read by the strategist and autopilot too@tundeadeyemi → on your lead list, message attached
listening · what people said this week, read for you

It hears the people who never tag you

A scheduler hears the comments under your own posts. Threadovo hears the tweet asking who delivers to Lekki, the post complaining about the café next door, the review nobody answered, across ten networks, every night.

Then it does the part a listening dashboard leaves to you: it reads every mention, keeps the ones worth a person, and hands you the buyer with the reply already written. The strategist and Autopilot read the same feed, so a question people keep asking becomes next week’s post.

  • Ten networks, every night

    Your brand, your products, the topics your customers ask about and the rivals you name are searched across TikTok, X, Instagram, Facebook, Reddit, LinkedIn, YouTube, Threads, forums and the news. Reviews on your Google listing and Facebook page land in the same place.

  • Every mention read, not counted

    After each sweep the AI reads what it found and says what each post is for: someone looking to buy, someone unhappy with a rival, praise worth asking to share, a question worth a post. The noise is filed. You see the rest, surest first.

  • A message, not a dashboard

    The surest buyers go straight to your lead list with the reason and a first message drafted in your voice, and the same columns flow to the Google Sheet your leads mirror to. You read it, fix it if you like, copy it and reply. Threadovo never sends it for you.

One loop, four beats

The workflow is the product. Watch a post travel from prompt to published without leaving Threadovo.

  1. Generate

    Describe the post. The studio returns an on-brand image, short video, or caption, already sized for each platform, grounded in the brand kit it read off your own site.

    content studio
  2. Approve

    Every platform gets its own variant, and every variant crosses your desk. Edit the caption, swap the media, then sign off. Nothing posts without you.

    composer · per-platform variants
  3. Schedule

    Drop approved posts onto the calendar. Drag to reschedule; each destination carries its own status you can read at a glance.

    calendar · drag to reschedule
  4. Publish

    Your post goes out at the exact minute you chose, whether or not your laptop is open. If something fails it retries on its own, and it can never post the same thing twice. Results come back into your analytics automatically.

    publishing · what actually happened

It plans before it makes

Research your market once. The strategist keeps what it learned, draws the strategy on a map you can edit, and plans every week against it.

AI strategist

nigeria · food

What your market is doing

  • jollof festival lagosrising
  • spice sourcingsteady
  • small batch foodrising

Proposed week

  • MonBehind the blend — sourcing story
  • WedFounder answers the three questions we get most
  • FriLaunch post + first 50 orders ship
ai strategist · a week, planned against real demand

Plan. Make. Publish.

Three jobs, one subscription, one credit balance, one brand kit. Everything below shares all four.

And then it tells you what actually happened

Results come back into your analytics on their own, per platform, per post, with the failures named rather than averaged away. You find out a connection broke from us, not from a post that quietly never went out.

Then, every Monday, the week is written up: what performed, what the numbers proved, what to try next. The figures are computed from your own accounts, the charts are drawn from them, and the AI writes only the reading. Export it to Google Docs or PDF and it is a client report.

Analytics

8 weeks
Reach
74.2k
+31%
Engagement
4.8%
+0.9pt
Posted
18
on time
analytics · last eight weeks

The parts you only notice when they fail

Publishing is the easy demo and the hard product. This is the engineering underneath it.

  • 01

    Always the best models

    Images, video and captions come from the strongest models available, and we swap them as better ones arrive. You get the upgrade without changing anything.

  • 02

    Nothing posts without you

    Raw AI output never reaches your audience. You read and approve every version of every post before it can be scheduled, unless you switch on Autopilot, which still emails you a deadline and lets you veto by deleting.

  • 03

    It posts on time

    Your posts go out at the minute you chose, whether or not your laptop is open.

  • 04

    Never posts twice

    If something goes wrong mid-post, Threadovo retries safely. It cannot accidentally publish the same thing twice.

  • 05

    One balance for everything

    Every tool draws from the same pot of credits, shared across your whole account instead of being locked to one client or workspace.

  • 06

    A space per client

    Agencies keep each client separate, with their own team, their own approvals and their own brand voice, from one dashboard.

Who is this for

Your evenings back

Post every day without it eating your evenings

You are the strategist, the writer, the designer and the editor. Threadovo takes three of those four jobs and leaves you the one only you can do.

For creators

Capacity without headcount

Serve ten clients with the team you have

Every white-label tool brands the dashboard and leaves content production on your payroll. Threadovo takes the production.

For agencies

Consistency without a hire

A social presence that runs whether or not you get to it

You are not short of things to say. You are short of the afternoon it takes to say them properly, every week, forever.

For business

Billing and account access

Priced in dollars. Fixed in naira.

Every plan has one dollar price and one naira price, and neither is a conversion of the other: a Nigerian team pays the naira figure however the rate moves. Everywhere else you pay the dollar price, and Bachs shows it to you in your own currency at checkout — by card, bank transfer or mobile money, converted at that day's rate.

One processor, Bachs, and one number on the invoice, in the currency you paid in. Nothing is stored on a card: every term is a single checkout you choose to make, and the renewal reminder arrives before the term ends, never a surprise charge after it.

What you are handing over

Connecting an account lets Threadovo publish to it and read back how the posts did. Nothing else. Your passwords never reach us: you sign in with the network itself, and the access it returns is encrypted before we store it. Only people you invite to that workspace can use it. Disconnect an account, or cancel, and the permission ends.

How we handle your data
8platforms
Instagram, TikTok, X, LinkedIn, Facebook, YouTube, Threads and Pinterest
14surfaces
One credit balance across every one of them
0posts without you
Approval is the default; the one way past it is opt-in and gives you a deadline
14days free
300 credits, one connected account, no card

Good to know

  • Both, on purpose. It does the management job the way tools like Buffer, Loomly or Hootsuite do: connect your accounts, plan a calendar, approve posts, publish on schedule, read the results and answer comments. The difference is that it also makes the content, captions, images and video, in your brand voice, instead of expecting you to bring posts made somewhere else.

fourteen days, no card

Start shipping content that looks like you meant it.

300 credits and a connected account, free for fourteen days. Long enough to run the whole loop and see what comes out the other end.