pricing
You are buying room, not features.
All 14 tools are on every plan, including the ones most products reserve for their top tier. What changes between tiers is how much you can make and how many accounts you can post to. The one extra on Agency: client reports in your own name.Priced in dollars. Fixed in naira. Shown here in your own currency.
300 credits · 1 connected account · no card
Threadovo costs $29 to $199 a month for the whole product. For scale, a freelancer or agency retainer in Nigeria, the market we priced as a worked example, runs ₦50,000–₦800,000 a month. We went and checked those retainer prices.
Fixed price · billed by Bachs
Save 20% paying yearly
Starter
One brand, posted properly.
$29/mo
- Credits a month
- 1,200
- Connected accounts
- 2
- Workspaces
- 1
- Seats
- 2
Every tool in the product, on every plan
Creators and solo founders running their own accounts.
Start with StarterPro
A brand with a team behind it.
$79/mo
- Credits a month
- 4,000
- Connected accounts
- 6
- Workspaces
- 3
- Seats
- 5
Every tool in the product, on every plan
Businesses posting daily, with video in the mix.
Start with ProAgency
A client list, not a brand.
$199/mo
- Credits a month
- 10,000
- Connected accounts
- 15
- Workspaces
- 8
- Seats
- 15
Every tool in the product, on every plan
Client reports in your agency’s name, not ours
Studios and agencies running many accounts at once.
Start with AgencyWe never store your card, so nothing renews by itself. We email you a week before your plan ends, and if you don’t pay again it simply stops. No contract, no notice period, nothing to cancel.
What a month actually buys
Credits are one pooled balance that every tool spends from. Here is a normal month on each plan, with the arithmetic shown so you can check it against your own posting rhythm.
- 90captions1 credit each
- 140images10 credits each
- 48seconds of fully AI-generated footage50 credits a second
That is 3,890 credits of the 4,000 on Pro, leaving 110 spare. Run out early and you can top up without changing plan.
Why only two things are counted
Almost everything in this product costs us nothing to give you a second copy of, so we do not count it. Two things are different, and they are the two the plans are built around.
Connected accounts
Every account you connect costs us a monthly fee whether you post to it or not. That is why accounts are counted, and it is the number that separates the tiers most.
AI-generated footage
Video generated from nothing is billed to us by the second, and one long clip can cost more than a month of Starter. So it is billed to you by the second too, at 50 credits, and shown to you before it is spent.
Credits & billing
2,480 of 4,000 spent · shared across every workspace
- Image generation10 crper image
- Caption + variants1–2 crper post
- AI footage50 crper second
What changes between plans
Every plan runs the whole product. What you are choosing is mostly how much room you need. The one feature only Agency adds is client reports in your own name.
| What you get | Trial14 days · no card | Starter$29/mo | Pro$79/mo | Agency$199/mo |
|---|---|---|---|---|
| Credits a monthcosts us moneyOne pooled balance across every tool and every workspace. Refreshes each billing period. | 300 | 1,200 | 4,000 | 10,000 |
| Connected accountscosts us moneyOne social account you publish to. Instagram and TikTok for the same brand are two. | 1 | 2 | 6 | 15 |
| WorkspacesA separate brand kit, voice, calendar and approval queue. One per client for an agency. | 1 | 1 | 3 | 8 |
| Team seatsPeople who log in. Clients who only review and approve do not need one. | 1 | 2 | 5 | 15 |
| Listening keywordsBrand names, topics and competitors searched every night across ten networks: Instagram, TikTok, X, Facebook, LinkedIn, YouTube, Threads, Reddit, forums and news. Per workspace. | 2 | 3 | 10 | 25 |
| Reports in your agency’s nameThe one feature only Agency adds. PDFs, Google Docs and client emails carry your name, logo and colour. On other plans they say “Prepared with Threadovo”. | — | — | — | Yes |
| Paid yearly20% off, and the credits still refresh every month rather than arriving as one lump you have to ration. | — | $278/yr | $758/yr | $1,910/yr |
And everything else is on every plan
All 14 surfaces, including the ones most tools reserve for their top tier. The strategist, the studio, Autopilot, analytics, engage, leads and client workspaces are all on Starter. You will run out of credits before you run out of product.
Decide what to say
Make the work
Ship it and read it back
When the plan is the right shape but the wrong size
Add what you are short of instead of jumping a tier for one number. Capacity add-ons renew alongside your plan, so a renewal is one charge covering both.
| Add-on | Price | How it is billed |
|---|---|---|
| 500 extra credits | $15one-off | Bought in packs. Never expire, and deliberately priced above what a credit costs inside a plan so topping up is never cheaper than upgrading. |
| Extra connected account | $8per month of term | Renews with your plan, because the fee we pay for it recurs every month too. |
| Extra workspace | $9per month of term | One more client, without moving up a tier. |
| Extra seat | $7per month of term | One more person who logs in. Reviewers who only approve still do not need one. |
| X connection | $6per X account, per month of term | X (Twitter) is billed per request by the publishing rail, unlike every other network. Each connected X account needs one of these; posts carrying a link are metered on top at 20 credits. |
Two things we would rather you heard from us
Seats are a hard cap
Agency includes 15 seats and 15 connected accounts. Not a soft limit. Extra seats and accounts are add-ons that renew alongside your plan. Some competitors market unlimited users with no per-seat fee, and if seats are your binding constraint that is a real difference in their favour.
Worth knowing before you count: clients who only review and approve never need a seat. They work from a share link.
The arithmetic for an agencyThere is no free tier
A trial, but not a permanent free plan. One AI video can cost more to produce than a month of Starter, so a free tier would have to be either too crippled to judge us on or too expensive to keep open. Neither is a good deal for you.
What you get instead is 14 days with 300 credits and no card, which is enough to run the whole loop and judge the output on your own brand.
Start the trialBilling and account access
Priced in dollars. Fixed in naira.
Every plan has one dollar price and one naira price, and neither is a conversion of the other: a Nigerian team pays the naira figure however the rate moves. Everywhere else you pay the dollar price, and Bachs shows it to you in your own currency at checkout — by card, bank transfer or mobile money, converted at that day's rate.
One processor, Bachs, and one number on the invoice, in the currency you paid in. Nothing is stored on a card: every term is a single checkout you choose to make, and the renewal reminder arrives before the term ends, never a surprise charge after it.
What you are handing over
Connecting an account lets Threadovo publish to it and read back how the posts did. Nothing else. Your passwords never reach us: you sign in with the network itself, and the access it returns is encrypted before we store it. Only people you invite to that workspace can use it. Disconnect an account, or cancel, and the permission ends.
How we handle your dataPricing, answered
One thing, and we would rather name it than bury it. The AI strategist, the content studio, Autopilot, analytics, engage, leads, client workspaces and reports are all on Starter. The one feature only Agency adds is reports in your own name: on Agency, the PDF, the Google Doc and the email to your client carry your agency’s name, logo and colour, and on every other plan they say “Prepared with Threadovo”. Apart from that, what changes between tiers is credits, connected accounts, workspaces and seats.