It decides what to say, makes it, and gets it out on time.

Yes. Threadovo runs the full management loop: connect Instagram, TikTok, X, LinkedIn, Facebook, YouTube, Threads and Pinterest, plan a content calendar, approve every post, publish on schedule, track results and reply to comments. Where it differs from most social media managers is that it also creates the content — captions, images and video in your brand voice — instead of expecting you to bring posts made in other tools.

Not unless you deliberately turn that on. Out of the box approval is mandatory: each platform gets its own variant that you edit and sign off, and only approved variants can be scheduled. There is one exception you switch on yourself, per workspace — Autopilot, which drafts a week of posts and emails you a digest naming a deadline. Delete a draft and it never goes out; whatever you leave standing when the deadline passes gets scheduled. Every slot sits after the deadline, so nothing can publish before you have had your full window, and it can never spend more than the weekly credit budget you set.

Instagram, TikTok, X, LinkedIn, Facebook, YouTube, Threads and Pinterest. You connect each account once. Threadovo keeps checking that the connection still works, so if one needs reconnecting you find out from us — not from a post that quietly never went out.

Yes. Point the brand kit at your website and Threadovo reads it — your palette, tone and the words you actually use. Every caption, design and video script generated afterwards is grounded in that kit, and per-platform variants are rewritten to suit each network rather than copy-pasted.

Threadovo creates them. Describe the moment you want — who is there, where, and what changes — and it generates the footage, with the scene’s own sound or a voice saying the words you wrote. You can anchor a clip on an image you already have, or on a real screen from your own product or website, so what appears on screen is the actual thing rather than an approximation. Most social media tools only post video you made somewhere else.

Short clips for social — four to thirty seconds, vertical by default, so they publish as Reels where Reels exist. You write the shot, or the AI strategist writes it from your strategy, and the footage and its sound are generated together: no stock library, no stitched-together stills. A clip can start from an image or from a screen of your real product, which is how a product ad shows the actual interface. You see the finished clip before anything publishes.

Yes. Keep each client in their own space, with their own team, their own approvals and their own brand voice. You can send a client a link to review and approve their posts without them needing an account. And you pay per account, not per person or per social profile — so adding a client or a teammate does not raise your bill.

You see exactly which platform failed and why, instead of one vague error for the whole post. If it went out on Instagram and failed on LinkedIn, Threadovo tells you that and keeps retrying the one that failed. You can also retry it yourself from the calendar. It will never accidentally post the same thing twice.

Threadovo saves them as leads. When someone comments asking your price or where to buy, you save them in one press from the Engage inbox and the comment is kept with them, so a week later you still know what they wanted. Each lead moves through new, qualified, replied, won or lost, and you can keep notes on them. It is a working list rather than a full CRM — the conversation itself stays on the platform it happened on.

Both. You can download your leads as a CSV or an Excel file at any time, filtered the way you are looking at them, with no connection to set up. You can also connect Google Sheets, and Threadovo will create one spreadsheet and keep a live copy of the list in it — handy when the person following up is not the person running the account. The sync runs one way, out of Threadovo, and it can only touch the spreadsheet it created.

Yes, one way. Threadovo creates its own calendar in your Google account and mirrors your posting schedule into it, so what is going out on Thursday sits beside the rest of your Thursday. Reschedule a post and the event moves with it; once it publishes, the event is marked. It only ever touches the calendar it created — it cannot read your existing calendars.