One post. Eight networks. Eight different captions.
Every scheduler can put the same text in 8 places. Threadovo writes a version for each one, sized and worded for where it is going, because a caption that works on LinkedIn is a caption that fails on X. Below is exactly what it changes, per network, read from the same rules the composer enforces.
Composer
Source post
Spice blend launch, Friday.
New blend. Same fire. Out Friday 🔥
4 hashtags · 1 image
We spent nine months getting one spice blend right. Here is what we learned about sourcing.
long form · 1 image
nine months on one spice blend. out friday.
212 characters
Every supported network
Instagram
The portfolio. Where the work has to look considered before anyone reads a word of it.
Threadovo makes
- On-brand images in your palette
- Carousels that progress slide by slide
- Panoramas sliced to connect edge to edge
- Reels from a storyboard you approve
- Adapts
- The hook moves into the first 125 characters, because that is all that shows before "…more".
- Posts as
- Feed · Story · Reel / video
- Caption cap
- 2,200 characters
- Shape
- Feed 4:5 to 1.91:1 · Stories and Reels 9:16
- Hashtags
- 3 to 5, at the end
- Links
- Not clickable. Captions say "link in bio"
TikTok
Where reach is still cheap, and where a brand voice that sounds like a brand gets scrolled past.
Threadovo makes
- Vertical videos with a script, voiceover and burned-in captions
- Product ads from one photo of the product
- Cover frames generated with the video
- Adapts
- The caption drops to a spoken register and gets short, because it is competing with the video it sits on.
- Posts as
- Reel / video
- Caption cap
- 2,200 characters
- Shape
- 9:16 vertical, video only
- Hashtags
- 3 to 5, counted against the caption
- Links
- Not clickable. Profile only
X
add-on · ₦12,000/moThe fastest room. One idea, sharply, or nothing.
Why it is extra. X is the one network our publishing rail bills per request rather than per account, so each connected X account needs the X connection add-on. Posts carrying a link are metered on top at 20 credits, at cost.
Threadovo makes
- Short-form copy written to the cap, not trimmed to it
- Single images sized for the timeline
- Adapts
- The whole post is rewritten to land inside 280 characters, hashtags included. Nothing is truncated mid-sentence.
- Posts as
- Feed
- Caption cap
- 280 characters
- Shape
- Up to 1.91:1 landscape
- Hashtags
- None or one. More reads as spam here
- Links
- Clickable, and every link costs a fixed 23 characters
LinkedIn
Where the buyer is, and where the wrong register is most obvious.
Threadovo makes
- Long-form posts that open on a concrete outcome
- Landscape images and document-style carousels
- Adapts
- The first 200 characters carry the point, because that is where "…see more" cuts.
- Posts as
- Feed
- Caption cap
- 3,000 characters
- Shape
- Feed up to 1.91:1
- Hashtags
- 3 to 5, at the end
- Links
- Clickable, though a link in the body suppresses reach
Facebook
Community and local reach. Still where a lot of small businesses actually get found.
Threadovo makes
- Short posts that let the link preview do the work
- Images, Stories and Reels
- Adapts
- The caption gets shorter, not longer. The cap is 63,206 characters and the posts that work are under 120.
- Posts as
- Feed · Story · Reel / video
- Caption cap
- 63,206 characters
- Shape
- Feed up to 1.91:1 · Stories and Reels 9:16
- Hashtags
- None or one
- Links
- Clickable, with a rendered preview
YouTube
A search engine that happens to play video. What you write is indexed.
Threadovo makes
- Shorts with voiceover and captions
- Descriptions written to be searched, not skimmed
- Adapts
- The caption becomes a description: what the video contains, in the first 150 characters, in the words people type.
- Posts as
- Feed
- Caption cap
- 5,000 characters
- Shape
- Shorts 9:16 · standard up to 1.91:1
- Hashtags
- Two or three. The first three show above the title
- Links
- Clickable, alongside timestamps
Threads
Same company as Instagram, completely different room. The reposted caption is obvious.
Threadovo makes
- Conversational posts that invite a reply
- Images at feed size
- Adapts
- The Instagram caption is rewritten rather than mirrored, and the hashtag pile is dropped.
- Posts as
- Feed
- Caption cap
- 500 characters
- Shape
- Feed up to 1.91:1
- Hashtags
- One at most
- Links
- Clickable
Pinterest
A search engine for things people intend to buy or make. Not a feed.
Threadovo makes
- Tall pins at 2:3
- Descriptions written around what people search for
- Adapts
- Hashtags come out and search terms go in. They do nothing here, and the words are the only thing Pinterest reads.
- Posts as
- Feed
- Caption cap
- 500 characters
- Shape
- Tall pins, 1:2 to 1:1
- Hashtags
- None
- Links
- The destination is a field on the pin, not text in the body
Connections are handled through a unified publishing API, so adding a network never waits on a per-platform app review. If a connection needs reauthorising, Threadovo tells you before a post misses its slot rather than after.
And where the work leaves to
A post that lands gets someone asking what it costs. Those people become a list you own, and it is never trapped here.
How leads workGoogle Sheets
Your leads mirrored into one spreadsheet, kept up to date on its own. One way out, and it can only see the sheet it created.
Google Calendar
Your posting schedule as a calendar of its own, so Thursday sits next to the rest of Thursday. One way out, and it can only see the calendar it created.
CSV and Excel
The whole lead list as a file, filtered how you are looking at it. No connection, no account, deliberately boring.